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Accenture and SAP to Elevate Digital Customer Experiences Through Co-Development and Co-Innovation of New Industry Solutions on SAP C/4HANA Suite

ORLANDO, Fla. — Accenture (NYSE: ACN) and SAP SE (NYSE: SAP) announced they are co-developing and co-innovating to accelerate the development of the SAP C/4HANA suite and build industry-specific solutions that elevate digital customer experiences.

The initiative, called Project Elevate, includes the formation of industry consortia with key market leaders among automotive original equipment manufacturers (OEMs), business-to-business component manufacturing and utilities to help define and design these industry-specific experiences. The solutions will be built on the market-leading SAP C/4HANA cloud-based solution portfolio and leverage deep product knowledge and industry experience from Accenture Interactive and Accenture Technology.


Industry-specific experience management solutions aim to create best-in-class experiences


Accenture developers and industry experts are working side by side with SAP professionals, providing unique industry insights, agile methodologies and integration capabilities to accelerate the advanced features of SAP C/4HANA across all key areas – marketing, sales, commerce, service and customer data – in order to create unified, authentic and personalized customer touchpoints. This will also include the integration of experience data from Experience Management solutions from SAP (Qualtrics) with existing operational data, enabling clients to manage supply chains, networks, employees and end-to-end core processes more efficiently.

“Successful brands are now built through experiences. Companies need technology that can flex and scale to the new in order to elevate intelligent customer experiences,” said Brian Whipple, CEO, Accenture Interactive. “Accenture is excited to be working with SAP to co-develop and jointly go to market with SAP C/4HANA solutions to create and manage meaningful customer interactions that drive value for the business.”

“In our mission to provide companies the ability to deliver five-star experiences to their customers, partners are critical to extending our platform and making it industry-specific,” said Alex Atzberger, president, SAP Customer Experience. “We are therefore excited to be working with Accenture on bringing together the demand and supply chain for selected verticals and helping companies address the opportunity that the experience economy brings.”

This agreement further advances Accenture’s long-standing collaboration with SAP, building on years of successful co-development and go-to-market activities related to SAP S/4HANA. Accenture will be showcasing these solutions at booth #753 at SAPPHIRE NOW, the largest global business technology event, hosted by SAP, and at booth #305 at SAP Customer Experience LIVE conference, in Orlando from May 7-9.

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About Accenture

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 477,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

About SAPPHIRE NOW, A Showcase for Groundbreaking Innovation and Testament to Customer First | May 7–9, 2019, Orlando, Florida

Celebrating its 30th anniversary, SAP’s premiere customer event — SAPPHIRE NOW — brings together world-class customers, senior leaders and SAP experts and partners to demonstrate how the Intelligent Enterprise comes to life. Attendees get an inside look at the flagship products such as the SAP HANA business data platform, SAP S/4HANA and the SAP C/4HANA suite, recently acquired products from Qualtrics and new partnerships. This year’s event spotlights the groundbreaking impact of innovation, with expanded access to customer stories, personalized learning and pragmatic, in-depth guidance for winning in the Experience Economy. SAP’s agenda features more than 720 customer speakers, including Tapestry, VINCI Energies, Topcon, Uber Freight, Verizon, NHL, American Airlines, San Francisco 49ers and Daimler AG, among others. Over 22,000 people are expected to attend. Follow the event on Twitter at @SAPPHIRENOW.

About SAP

As the Experience Company powered by the Intelligent Enterprise, SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables more than 437,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com.

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For more information, press only:
Stacey Hoskin, SAP, +1 (816) 337-7476, stacey.hoskin@sap.com
SAP News Center press room; press@sap.com
Julie Bennink, Accenture, +1 (312) 693-7301, julie.l.bennink@accenture.com

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Source: SAP ERP News

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